Maria Garzon

Maria Garzon in Mexico City Scroll.
Maria at Torres del Paine, Patagonia

I am a Product Manager,
passionate about wellness

I'm driven by the thrill of building things from scratch — positively impacting people and businesses. Currently working at Nubank in Mexico City, I lead global credit card financing products that serve millions of customers across Latin America.

Before product management, I advised companies from Brazil and Chile at Bain & Company. Colombian by heart, I've lived and worked across Brazil, Mexico, Taiwan, and Colombia. Incoming MBA at Stanford GSB, Class of 2028.

Classical ballet for 12 years
Pilates, Yoga, Hiking and any extreme, fun sports
Love dogs, nature & beach
Obsessed with my Fujifilm X100VI
Want to transform mental/physical health in LatAm
You can find me at an art museum or a coffee shop

LatAm & Asia

United States2026 – · Stanford GSB MBA
Mexico2021 – Present · Nubank & Zebrands
Brazil2019 – 2021 · Bain & Company
Taiwan2016 – 2017 · Study abroad
Colombia– 2018 · Born & raised

What matters most to me?

"Having difficult conversations to cultivate a growth mindset, the conviction that we can change, we can grow, and we can improve over time."

How to Work With Me

01
Why I come to work
  • Having difficult conversations
  • Adrenaline of cool projects
  • Turning ideas into reality — I love 0→1
02
I do my best work when
  • Given freedom, scope, and space
  • Good work is recognized
  • Building new things from scratch
  • Well-rested with morning exercise
03
How to communicate with me
  • Structure your message (3 key points)
  • Open minded, open to listen
  • Be direct — agree and disagree openly
04
Things I'm good at
  • Organizing everything (docs, trips, closets)
  • Making things happen
  • Aligning stakeholders
  • Summarizing & structuring frameworks
05
I'm working on
  • Wellness and wearables knowledge
  • Developing soft skills
  • Dreaming bigger
06
What I don't respond well to
  • Challenges without evidence based on data/research
  • Lack of curiosity
  • No desire to grow

Career

Nubank

Leading digital bank serving 123M+ customers across Brazil, Mexico, and Colombia

Lead Product Manager · Credit Card Financing Mexico City · Feb 2025 – Present
  • Manage global credit card financing products representing 14% of company revenue; lead a multidisciplinary team of 9
  • Led UX improvements adding $72M+ in annual revenue, exceeding the annual target within 3 months
  • Launched 5+ innovative payment solutions including split payments and AI, projected to add $200M+ in annual revenues
Product Manager · Credit Card Financing Mexico City · Apr 2024 – Feb 2025
  • Built three financing products from scratch for Mexico and Colombia, impacting 10M+ customers and generating $5.7M+ monthly revenue — 5× the initial forecast
  • Convinced senior leadership to pivot new product strategy from credit card to lending; $90M+ expected ARR
Product Manager · Global Credit Strategy Mexico City · Nov 2022 – Apr 2024
  • Created customer reactivation journey for 13M canceled credit card customers in Brazil; achieved 60% conversion rate and 1M reactivations within the first month
  • Led underwriting platformization, adding $51M in annual revenue while cutting data provider integration time from 3 to 1.5 months
  • Decreased annual vendor costs by $1.3M through improved vendor management and price negotiations
Zebrands

D2C wellness startup — one of Mexico's largest mattress brands, with 170 stores

Product Manager Mexico City · Dec 2021 – Nov 2022
  • Built a mobile app for employees, achieving 95% daily active users and improving training completion from 60% to 85%
  • Optimized sales force payroll process by integrating app attendance into HR systems; saved $100k+ annually
Strategy Manager Mexico City · Jan 2021 – Dec 2021
  • Restructured the company from 2 to 10 brands in 11 months with 24% YoY growth and $312k predicted additional annual revenue
  • Led 50+ strategic sales initiatives, increasing market share 4pp at a major retail partner
Bain & Company

Global management consulting firm — strategy, M&A, and operations

Associate Consultant São Paulo, Brazil · Jan 2019 – Jan 2021
  • Built e-commerce optimization plan for one of LatAm's largest department stores, increasing conversion by 2% and adding $26M in monthly sales
  • Designed expansion plan for LatAm's largest cosmetics company: from 150 to 1,200+ stores over 5 years, with 30% projected revenue increase
Earlier Experience
Permoda (KOAJ)
Commercial Analyst · Bogotá · 2018
Led blouses & shirts category (12% of revenue); grew category 5%
Yanhaas
Quantitative Researcher · Bogotá · 2018
Managed market research for 5 companies across healthcare, retail, non-profit
Unilever
Insights Intern · Bogotá · 2017
Market research support for two product launches via Euromonitor & Nielsen
Download Full CV

Academic Background

Stanford Graduate School of Business
Incoming MBA Student · Class of 2028
Starting Sep 2026 · Stanford, CA
Universidad de Los Andes
B.S. Industrial Engineering · Minor in Business Management
2013–2018 · Bogotá, Colombia
Study abroad: National Cheng Kung University IMBA, Tainan, Taiwan

Contact
Me

Maria photographing in the Atacama Desert